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Articles – List

Jan72013
Stoplight

Do You Make These 5 Social Media Mistakes?

It’s time for a fresh look. A clairifying look, if you will.

Many of you have questions about social media, so let’s start by blowing out a few cobwebs and clearing our heads.

Ready?

Because if you think any of these things (below), you’re making a mistake in today’s zeitgeist.

There’s been a digital revolution, and the way people learn about you and communicate with you has changed. Dramatically.

If you don’t know it, they do.

You can either get inside their heads, or stay inside your own.

You’re inside your own head if you think:

Details
January 7, 2013Leave a commentSocial EngagementBy Claire Axelrad
Dec212012
Headshot-no-glasses-br-296x300.jpg

A New Home for the Holidays… and Beyond!

Be it ever so humble… Welcome to Clairification’s new home! You’re all invited – so don’t be a stranger! To make sure you can come and go as you please, those who’ve bomarked the old homesite may want to get the fresh new set of keys here. I’ll be taking a little holiday [to settle…

Details
December 21, 2012Leave a commentGeneralBy Claire Axelrad
Dec172012
email-bottle.jpg

Quick Fix for Your Year-End Email Appeal. It’s Not too Late!

Let’s take it from the T O P. D O  C A R E about what you’re trying to achieve.  Get it opened, read and acted on. Remember your primary purposes: (1) Get it open; (2) Get it read; (3) Get the donation.  Do not – I repeat, do not!—deviate from these primary purposes. I’m…

Details
December 17, 20128 CommentsOnline FundraisingBy Claire Axelrad
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Bloomerang
Created by fundraisers for fundraisers, Bloomerang makes it easy for nonprofits of all shapes and sizes to build and manage donor relationships key to long-term success.
-Claire
When Claire speaks, we listen. There are few consultants in the nonprofit sector who so closely align with Bloomerang's focus on donor stewardship and retention. The Clairification School provides too much value to ignore!
 
Veritas Group
Through training and consulting, deliver a joyful, creative, disciplined step-by-step major gift fundraising approach that assures sustainable, transformational funding.
-Claire
Claire knows her stuff from years of experience!  The resources she provides in her Clarification School are invaluable and are tools you can execute immediately to take your fundraising to new levels of success.
 
Eventgroove
Your one stop shop: custom event & fundraising hub, promo tools, ticketing, print integration, virtual check-in, live streaming, seating, plus sales & referral tracking.
-Claire
Claire’s breadth of experience in the nonprofit sector helps connect all the dots. Clarification School offers an invaluable mix of perceptive ideas, relatable advice, and practical action tips – it’s so worth joining!
NextAfter
What works can be proven! NextAfter takes an experimental, data-driven, analytic approach to digital-first strategies designed to optimize fundraising results.
-Claire
We most appreciate Claire’s heart. She’s driven to equip all fundraisers with tools and ideas they need to grow generosity, assuring the best ideas in fundraising are not held captive to a select few experts and agencies.
 
Auctria
Auctria’s powerful tool to run your auction and fundraising events makes it easy -from the first donation to the last receipt, and all the activity & bidding in between!
-Claire
Clairification’s comprehensive fundraising and nonprofit management insights are the best. We happily refer organizations to Claire for expert philanthropy strategy, tips, and ongoing assistance. Highly recommended!
 
Storyraise
Helps nonprofits tell stories through impact reports, campaigns and robust personalized digital experiences, inspiring donor engagement.
-Claire
There are few consultants like Claire, that truly understand donor engagement when it comes to digital reports and campaigns. The Clairification School provides so many insights for marketers and fundraisers!
 
Firespring
Firespring offers beautiful websites with an integrated marketing, software and fundraising suite—all you need to make life easier for you and your supporters.
-Claire
Claire’s fresh perspective and unwavering approach to instill new ideas, techniques and proven practices are but a few reasons why Clarification School is a tremendous resource.
 
Momentum
Helps fundraisers manage portfolios using a human-centered AI interface that prepares custom donor plans, integrates with your CRM, and assures a seamless fundraising flow.
-Claire
When you find someone who is just a cut-above, it's obvious right away. That's how we felt about Claire - it took just a few minutes for us to want to work more closely with her. Thank goodness we did.
Thanks to our Clairification School Sponsors!
Clairification - Copyright 2016
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