5 Strategies to Improve Nonprofit Use of Donor Data
I cannot tell you how many times I begin a consultation with a small nonprofit, only to discover they have no real donor database (to collect and store data) or CRM (to effectively manage donor relationships).
They’re still using Excel or Filemaker or something that was developed for the program or finance department many moons ago.
I also find many nonprofits do have a decent fundraising database, but aren’t really using it to their advantage.
It’s the equivalent of having a 747; then using it to drive down the block to the corner store.
If you’re not exactly maximizing the resources you have, or if you simply don’t have the resources you need, it’s going to adversely affect your fundraising results.
Today we live not only in an era of ‘Big Data,’ but in one in which much of this data is AI-enabled. Which means understanding why data is important, what data is most meaningful to you, and how to prioritize data collection and evaluation strategies to help you reach your goals has never been more important.
If your nonprofit fundraising and marketing strategy is not currently undergirded by data — whether AI-empowered or not yet — I guarantee you’re missing opportunities, working inefficiently and leaving money on the table.
Could you use a bit of guidance?
Read on…
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