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Articles – List

Put Fundraising First in 2012 – and Beyond

Network for Good has a great ebo out with 10 Resolutions to Make (and Keep!) for On Fundraising and Marketing Success in 2012. It’s worth downloading the whole thing, but I’d like to talk about the first resolution they highlight: Put fundraising first. Put.  Fundraising. First.   Give this a minute to sink in.  . Of…

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January 10, 20123 CommentsStrategy & ManagementBy Claire Axelrad

Is There Really a First Time for Everything? Finding new donors in 2012

What makes us think a perfect stranger, who’s never given to our organization before, will choose to do so?  It’s highly counter intuitive. People are likely to continue doing what they’ve done before. We talk a lot in fundraising professional circles about the folly of concentrating too many resources on donor acquisition and too…

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January 8, 20122 CommentsAnnual GivingBy Claire Axelrad

Crystal Ball Time: 5 Top 2012 Nonprofit Marketing Trends

We’re seeing a lot of predictions for how fundraising and nonprofit marketing will play out in 2012.  They’re all interesting, and merit some consideration and reflection.  Today I’m engrossed by a recently released 2012 Nonprofit Communications Trends Report from Kivi LeRoux Miller. It’s worth downloading a , but here are some highlights with a few…

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January 5, 2012Leave a commentStrategy & ManagementBy Claire Axelrad
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Bloomerang
Created by fundraisers for fundraisers, Bloomerang makes it easy for nonprofits of all shapes and sizes to build and manage donor relationships key to long-term success.
-Claire
When Claire speaks, we listen. There are few consultants in the nonprofit sector who so closely align with Bloomerang's focus on donor stewardship and retention. The Clairification School provides too much value to ignore!
 
Veritas Group
Through training and consulting, deliver a joyful, creative, disciplined step-by-step major gift fundraising approach that assures sustainable, transformational funding.
-Claire
Claire knows her stuff from years of experience!  The resources she provides in her Clarification School are invaluable and are tools you can execute immediately to take your fundraising to new levels of success.
 
Eventgroove
Your one stop shop: custom event & fundraising hub, promo tools, ticketing, print integration, virtual check-in, live streaming, seating, plus sales & referral tracking.
-Claire
Claire’s breadth of experience in the nonprofit sector helps connect all the dots. Clarification School offers an invaluable mix of perceptive ideas, relatable advice, and practical action tips – it’s so worth joining!
NextAfter
What works can be proven! NextAfter takes an experimental, data-driven, analytic approach to digital-first strategies designed to optimize fundraising results.
-Claire
We most appreciate Claire’s heart. She’s driven to equip all fundraisers with tools and ideas they need to grow generosity, assuring the best ideas in fundraising are not held captive to a select few experts and agencies.
 
Auctria
Auctria’s powerful tool to run your auction and fundraising events makes it easy -from the first donation to the last receipt, and all the activity & bidding in between!
-Claire
Clairification’s comprehensive fundraising and nonprofit management insights are the best. We happily refer organizations to Claire for expert philanthropy strategy, tips, and ongoing assistance. Highly recommended!
 
Storyraise
Helps nonprofits tell stories through impact reports, campaigns and robust personalized digital experiences, inspiring donor engagement.
-Claire
There are few consultants like Claire, that truly understand donor engagement when it comes to digital reports and campaigns. The Clairification School provides so many insights for marketers and fundraisers!
 
Firespring
Firespring offers beautiful websites with an integrated marketing, software and fundraising suite—all you need to make life easier for you and your supporters.
-Claire
Claire’s fresh perspective and unwavering approach to instill new ideas, techniques and proven practices are but a few reasons why Clarification School is a tremendous resource.
 
Momentum
Helps fundraisers manage portfolios using a human-centered AI interface that prepares custom donor plans, integrates with your CRM, and assures a seamless fundraising flow.
-Claire
When you find someone who is just a cut-above, it's obvious right away. That's how we felt about Claire - it took just a few minutes for us to want to work more closely with her. Thank goodness we did.
Thanks to our Clairification School Sponsors!
Clairification - Copyright 2016
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