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Articles – List

Jan302012
facebook-twitter-at-home.jpg

There’s No Place Like Home: Bring Your Social Customers Back to Your Home Page.

Think your website is ‘social’ because you’ve put a and button up there? Think again. We’re introduced to a profound change in the way we’ve been thinking of websites in Social Media Today’s recent post: What Needs to Be on Your Digital Agenda in 2012?  We’re told we must have ‘social websites.’ Sure,…

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January 30, 20124 CommentsSocial EngagementBy Claire Axelrad
Jan272012
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Are we Heaping our Plates too High at the Information Buffet?

The current zeitgeist is one of information overload, as highlighted in a recent article, Content Rivers and Information Gluttony.  The availability of information is not the problem, however. We’ve been in overload at least since 1970, as described by futurist Alvin Toffler .  Our inability to limit our choices is what gets us into trouble. …

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January 27, 20123 CommentsStrategy & ManagementBy Claire Axelrad

Purely Practical SMIT* for January: Nonprofit Newsletters

Thank you to Jeff Bros’ wonderful post in Future Fundraising Now and Tom Ahern of The Domain Formula for donor newsletters for some great hints on how to raise money with nonprofit newsletters.  Confession: this is all them; I’m just sharing.  It’s a great roadmap.  And *SMIT (Single Most Important Thing I have to tell…

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January 24, 20123 CommentsContent MarketingBy Claire Axelrad
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Bloomerang
Created by fundraisers for fundraisers, Bloomerang makes it easy for nonprofits of all shapes and sizes to build and manage donor relationships key to long-term success.
-Claire
When Claire speaks, we listen. There are few consultants in the nonprofit sector who so closely align with Bloomerang's focus on donor stewardship and retention. The Clairification School provides too much value to ignore!
 
Veritas Group
Through training and consulting, deliver a joyful, creative, disciplined step-by-step major gift fundraising approach that assures sustainable, transformational funding.
-Claire
Claire knows her stuff from years of experience!  The resources she provides in her Clarification School are invaluable and are tools you can execute immediately to take your fundraising to new levels of success.
NextAfter
What works can be proven! NextAfter takes an experimental, data-driven, analytic approach to digital-first strategies designed to optimize fundraising results.
-Claire
We most appreciate Claire’s heart. She’s driven to equip all fundraisers with tools and ideas they need to grow generosity, assuring the best ideas in fundraising are not held captive to a select few experts and agencies.
 
Auctria
Auctria’s powerful tool to run your auction and fundraising events makes it easy -from the first donation to the last receipt, and all the activity & bidding in between!
-Claire
Clairification’s comprehensive fundraising and nonprofit management insights are the best. We happily refer organizations to Claire for expert philanthropy strategy, tips, and ongoing assistance. Highly recommended!
 
Eventgroove
Your one stop shop: custom event & fundraising hub, promo tools, ticketing, print integration, virtual check-in, live streaming, seating, plus sales & referral tracking.
-Claire
Claire’s breadth of experience in the nonprofit sector helps connect all the dots. Clarification School offers an invaluable mix of perceptive ideas, relatable advice, and practical action tips – it’s so worth joining!
 
Momentum
Helps fundraisers manage portfolios using a human-centered AI interface that prepares custom donor plans, integrates with your CRM, and assures a seamless fundraising flow.
-Claire
When you find someone who is just a cut-above, it's obvious right away. That's how we felt about Claire - it took just a few minutes for us to want to work more closely with her. Thank goodness we did.
Thanks to our Clairification School Sponsors!
Clairification - Copyright 2016
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