We’re seeing a lot of predictions for how fundraising and nonprofit marketing will play out in 2012. They’re all interesting, and merit some consideration and reflection. Today I’m engrossed by a recently released 2012 Nonprofit Communications Trends Report from Kivi LeRoux Miller. It’s worth downloading a , but here are some highlights with a few…
DetailsWhat’s a Website for? To catch flies? If so, think of yourself as the spider. Who do you want in your web? And why? Bragging rights (we lo busy with lots of visitors)? Decoration (it los pretty this way)? Sustenance (our purchasers of services and donors)? Jeff Bros recently posted on the issue of messy…
DetailsWe’re in the era of ‘Big Data.’ The digital revolution has made it so there’s and information that can be acquired and stored. We’ve gotten really good at collecting data. It’s everywhere. But use of data is not. In fact, at the moment less than 0.5% of all data is ever analyzed and…
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